There must be need to simplify things

Xemex still the United States for x at the beginning, the end of the brand name is reflected Kulling the accuracy and stability, Xemex further deepened this impression and to highlight the unique style of the brand, the sum of the same letter, echoed the words of the child's play is not Kulling to make, but extremely popular wonderful creation. Also trademark of the two "E" are three levels to reflect the horizontal line, and further highlights the Xemex trademark streamlined features, it also once again demonstrated Kulling principles: simple, practical and clear. "For me, the best choice has been streamlined, when I think about creativity, it as clear as Xemex," says an experienced designer. However, to simplify, first there must be need to simplify things, here in terms of traditional watches.

Ruedi Kulling experience is the first Swiss Bahnhofsuhr, it was Hans Hilfiker designed in 1955; he was streamlined in 1989 to shape into a watch. "If you keep your eyes open fully observe the world, from the original stuff if you find some new things, this by no means accidental coincidence", Kulling commented Bahnhofsuhr. At that time he gained from his experience the courage, to design their own watches at the same time, and most other watch manufacturers, not necessarily to create a movement. Kulling movement does not want to indulge in manufacturing, but will complete the task entrusted to experienced manufacturers.